Episode Number:

29

June 16, 2025

In this episode of the eCom Growth Show, Danan sits down with Alina Vlaic, founder of AZ Rank and a seasoned Amazon seller, to unpack the realities of product launches, ranking safely, and why authentic content is a game-changer for conversion. Alina shares her candid journey from failed product launches to helping thousands of sellers successfully scale using sustainable, compliant strategies that work in today’s Amazon landscape.

From Sibiu to Scaling on Amazon

Alina Vlaic, originally from Sibiu, Romania, began her Amazon journey like many of us—learning the ropes while balancing family life and a newborn. Launching her first private label brand in the baby niche, Alina quickly discovered how unforgiving Amazon can be, despite promising keyword data and product validation tools.

When Failure Sparks Innovation

Alina’s initial launch of a baby milestone blanket was far from the success story she hoped for. Despite ranking on top keywords and investing in Facebook ads and discount groups, conversions lagged, and PPC costs soared. This tough but insightful experience planted the seed for AZ Rank, born out of the need for smarter, more sustainable ranking and launch strategies.

What Is AZ Rank?

AZ Rank is a launch and ranking service designed to help Amazon sellers strategically and safely rank products using:

  • Relevance-focused launches: Targeting keywords with a clear strategy, not just the biggest search terms.
  • Randomization techniques: Mimicking natural buying patterns instead of forcing artificial spikes.
  • Dynamic campaign management: Adjustments based on real-time rank tracking and sales data.
  • Marketplace expansion: Services are available for Walmart, TikTok Shop, Etsy, Chewy, and more.

Alina clarifies that while old-school “search, find, buy” methods are ineffective (and against TOS), AZ Rank’s approach uses survey-driven, feedback-based methods to inform sellers while aligning with Amazon’s guidelines, providing a white-hat, scalable launch strategy.

The Power of Simple, Authentic Content

Alina emphasized that UGC (User Generated Content) is often more impactful than influencer content, especially for product detail pages. Real videos of unboxing, how-to guides, and authentic user experiences can:

  • Increase conversion rates.
  • Lower bounce rates.
  • Help customers truly understand your product before purchase.
  • Allow sellers to educate customers and address potential complaints proactively.

For supplement sellers, Alina recommends short, zoomed-in label videos explaining ingredients and certifications to build trust, recognizing how detail-oriented parents and health-conscious customers are when researching supplements.

Why Work With AZ Rank?

  • Sellers need effective, compliant strategies to rank and maintain visibility on competitive marketplaces.
  • AZ Rank provides safe, efficient launches that avoid black-hat risks while acknowledging the realities of Amazon’s evolving ecosystem.
  • The team offers responsive, customized strategies, treating launches dynamically rather than a one-size-fits-all approach.

As Alina noted, many top brands refuse to open listings until they have two videos live on the PDP, a practice she strongly recommends to optimize your PPC spend and build immediate customer trust.

Connect with Alina

Ready to learn more about safe, scalable product launches?

You can reach Alina directly:

Alina encourages sellers to reach out, ask questions, and learn through conversation—one of the most effective ways to grow in this challenging space.

Final Thoughts

Alina’s journey from a struggling Amazon seller to helping thousands launch successfully through AZ Rank is a reminder that failures can seed your biggest breakthroughs. Ranking safely on Amazon is not about chasing hacks but about understanding relevance, customer behavior, and building trust through authentic content.

If you’re looking to future-proof your product launches while staying compliant, her approach is worth studying—and applying—immediately.

If you found this episode helpful, stay tuned for more actionable insights and real stories from experienced operators on the eCom Growth Show, where we help you grow your business, your mindset, and your freedom through eCommerce.