Building Community and Thriving in Ecommerce with Emily from Crazy Flippin’ Mom
In this episode of The eCom Growth Show, Danan Coleman interviews Emily Baker, the founder of Crazy Flippin’ Mom. Emily shares her inspiring journey from reselling on platforms like Poshmark and eBay to building a successful Amazon and Walmart business. Along the way, she’s empowered a community of women sellers and offers actionable advice for those getting started with retail and online arbitrage.
Meet Emily: From Reseller to Ecommerce Expert
Emily’s entrepreneurial journey began six years ago with reselling items on platforms like Poshmark and eBay. When the pandemic hit, she pivoted her focus to Amazon and quickly adapted to merchant fulfillment to meet soaring demand for essential products.
Key Takeaways:
- Start With What You Know: Emily leveraged her reselling experience to transition successfully to Amazon.
- Learn From Failure: Early mistakes taught Emily “what not to do,” helping her come back stronger and smarter.
- Focus on Demand: Emily targeted essential products during the COVID-19 shutdown, fulfilling unmet needs.
Tip for New Sellers: Don’t fear failure. Every misstep is a learning opportunity to grow and improve.
The Power of Community: Crazy Flippin’ Mom
Emily recognized a lack of resources for sellers navigating retail arbitrage and online arbitrage. In response, she created Crazy Flippin’ Mom, a supportive community and resource hub for aspiring and experienced sellers.
Empowering Women in eCommerce
- Focus on Family Needs: Emily connects with stay-at-home moms and small business owners, helping them generate meaningful income to pay bills, buy groceries, and support their families.
- The Crazy Flippin’ Mom App: A dedicated platform where sellers can:
- Share wins and ask questions.
- Access live training sessions three times a week.
Key Quote: “If you need to make $1,500 a month to pay the rent, I want to help you do that.”
Walmart Marketplace: An Untapped Opportunity
Emily highlights Walmart Marketplace as a game-changing opportunity for arbitrage sellers who want to diversify beyond Amazon.
Why Walmart is Worth Your Attention:
- Lower Competition: Walmart listings often have far fewer sellers compared to Amazon, giving early adopters an edge.
- Easier Entry for Brands: Sellers with wholesale or well-known products can thrive on Walmart’s platform.
Key Insight: “Walmart is where Amazon was seven years ago—full of opportunity for sellers willing to learn and adapt.”
Work-Life Balance: Running a Family Business
Emily shares the realities of building a business while raising a family and how her partnership with her husband has been essential to their success.
How Emily Makes It Work:
- Communication is Key: Emily focuses on selling and creating content while her husband manages home life and the kids.
- Flexibility: By running operations from home, Emily ships 200-400 items daily while staying present for her family.
- The Joy of Flipping: Emily still enjoys estate sales and flipping finds on eBay for the thrill of the hunt!
Emily’s Top Tips for Aspiring eCommerce Sellers
Emily shares her best advice for those starting or scaling their ecommerce business:
- Start Small: Focus on fast-moving, profitable products before investing heavily in inventory.
- Network & Learn: Attend trade shows, join seller communities, and leverage others’ experiences.
- Stay Consistent: Success takes time. Find your niche and keep showing up every day.
Final Thought: “Better days are ahead. There’s opportunity everywhere—you just need to take the first step.”
There’s an App for that: Join the community: Download the Crazy Flippin’ Mom App on the App Store or Google Play to connect, learn, and grow with other sellers.
How to Connect With Emily
- Visit CrazyFlippinMom.com for resources, updates, and tips.
- Follow Emily on social media at Crazy Flippin’ Mom.
Final Takeaway
Emily’s story proves that ecommerce success is achievable for anyone willing to take the first step. Whether you’re looking to replace a full-time income or just cover the rent, her insights on reselling, Walmart, and Amazon are invaluable.
Stay tuned to The eCom Growth Show for more inspiring conversations with entrepreneurs redefining success in the online selling space.