In this episode of The eCom Growth Show, Danan Coleman sits down with Ed Rosenberg, one of the longest-tenured voices in eCommerce, to unpack why community has become a non-negotiable advantage for serious Amazon sellers.
With over 25 years of experience spanning eBay’s earliest days to today’s complex Amazon ecosystem, Ed explains how seller communities like ASGTG (Amazon Sellers Group TG) help operators survive suspensions, navigate compliance landmines, and stay ahead of platform shifts.
Meet Ed Rosenberg: A Veteran Built by the Platforms
Ed Rosenberg has been active in eCommerce since the wild early days of eBay—long before seller protections, standardized feedback systems, or platform transparency existed. After successfully selling across eBay and Amazon, Ed experienced firsthand what many sellers fear most: account suspension with little explanation and no clear path forward.
That moment became the catalyst for building what would eventually grow into ASGTG—one of the largest and most trusted global seller communities.
The Real Problems Amazon Sellers Face Today
According to Ed, Amazon seller risk is constantly evolving—but several challenges consistently rise to the top:
- Supply chain verification (Section 3): Sellers must prove their inventory can be traced directly back to the brand.
- IP infringement claims: Even legitimate products can be flagged if brands decide sellers are “unauthorized.”
- Uneven enforcement: Policies are applied inconsistently, often without recourse.
These issues don’t just cost revenue—they can end businesses overnight.
Reality Check: Amazon doesn’t distinguish well between good actors and bad ones. Sellers must protect themselves.
Why Community Data Is a Competitive Advantage
ASGTG isn’t just a forum—it’s a living data engine powered by thousands of sellers sharing real-world experiences. Inside the community, sellers can:
- Identify brands that frequently file IP complaints
- Spot enforcement trends before they become widespread
- Learn from past suspensions, appeals, and reinstatements
- Access vetted consultants, attorneys, and solution providers
Ed even built tools that aggregate years of community discussions to help sellers assess risk before making costly inventory decisions.
Big Takeaway: The mistake you don’t make is often more valuable than the win you chase.
Professionalization: Where Amazon Selling Is Headed
Looking toward 2026, Ed sees Amazon becoming:
- More professionalized
- More relationship-driven
- Less friendly to casual resellers
Programs like Strategic Account Services (SAS) increasingly create a pay-to-play advantage, while Amazon continues shifting power toward brands and authorized sellers.
Strategic Lens: Amazon is still powerful—but it’s no longer the only game in town.
Beyond Amazon: Diversification Is No Longer Optional
Both Ed and Danan agree: modern sellers must diversify.
Common expansion paths discussed include:
- Shopify
- Walmart Marketplace
- TikTok Shop
- Emerging platforms like Whatnot
Younger buyers already treat Amazon as “just another website.” Sellers who adapt early gain leverage.
Smart Move: Build your business with Amazon—not on Amazon.
Inside ASGTG: More Than a Seller Group
What started as a Telegram chat now spans:
- Facebook groups with 80,000+ members
- Telegram and WhatsApp networks
- Weekly curated email insights
- Live events and global meetups
ASGTG exists to solve problems before they become existential.
Why It Works: Sellers help sellers—faster than any platform ever will.
ASGTG 2026: Brooklyn’s Must-Attend Seller Event
ASGTG’s flagship event takes place March 5, 2026, in Brooklyn—strategically scheduled just before Prosper Show. What attendees can expect:
- Deep compliance and legal insights
- Amazon, TikTok Shop, and AI strategies
- High-level operators you won’t meet elsewhere
- A seller-first environment (and famously great food)
The event attracts experienced sellers, global operators, and solution providers who value substance over hype.
Event Edge: This isn’t theory—it’s field-tested intelligence.
How to Connect With Ed Rosenberg
- Websites: ASGTG, ASGTG Events
- Instagram: asgtgamazon
- LinkedIn: Ed Rosenberg
- Facebook: Ed Rosenberg
- X (Twitter): Ed Rosenberg
- YouTube: @AmazonSellersGroupTG_ASGTG
Final Thoughts
Amazon selling has never been more complex—or more unforgiving. The sellers who last aren’t the loudest or luckiest; they’re the most informed.
Communities like ASGTG don’t just offer support—they offer foresight.
If you’re serious about protecting your business, avoiding catastrophic mistakes, and staying ahead of platform shifts, you don’t go it alone. You join the room where the real conversations are happening.
Stay tuned for more episodes of The eCom Growth Show, where strategy meets execution and real operators share what actually works.
