Episode Number:

44

September 29, 2025

In this episode of The eCom Growth Show, Danan Coleman welcomes Burak Yolga, Co-Founder and CEO of Forceget Supply Chain Logistics, for a deep dive into the complexities of global freight, the pitfalls of Amazon AWD/AGL, and why mastering landed costs is critical for scaling. With nearly a decade of experience living in China and more than eight years in international trade, Burak shares hard-won lessons about how eCommerce brands can stop bleeding cash and start building resilient, global supply chains.

Meet Burak: From Shenzhen to Global Supply Chains

Burak’s journey began in Shenzhen, China, where he built sourcing and wholesale businesses before exiting his own Amazon brand. What he noticed was clear: logistics was the most misunderstood and neglected piece of the eCommerce puzzle.

Today, as CEO of Forceget Supply Chain Logistics, Burak leads a team of 70+ experts across the globe, bringing transparency, data, and tech-driven solutions to sellers looking to expand beyond Amazon.

Omnichannel Expansion Demands Smarter Logistics

Burak explains why sellers relying solely on Amazon AWD or supplier-forwarders face rising risks:

  • Convenience hides costs – AWD and AGL often come at a 30–40% markup compared to independent 3PLs.
  • Data silos kill forecasting – disconnected vendors mean sellers lose control of demand planning and cash flow.
  • Amazon learns too much – by using AGL, sellers risk giving Amazon access to their supplier and cost data, fueling AmazonBasics competition.
Key Insight: Building a network of specialized logistics partners—not just defaulting to Amazon—creates resilience, lowers costs, and protects your competitive edge.

Avoiding Q4 Inventory Disasters

When it comes to fourth-quarter logistics, Burak sees the same costly mistakes year after year:

  • Sending all stock to a single AWD location, causing months-long delays in distribution.
  • Over-relying on Amazon’s internal systems instead of pre-staging inventory with a 3PL.
  • Ignoring placement fee strategies that can actually speed up FBA check-in while reducing costs.
Pro Tip: Split shipments across multiple nodes and rebuild pallets strategically—it’s faster, cheaper, and keeps products live when competitors stock ou

Why Landing Costs Should Drive Every Decision

Burak emphasizes one truth: you can’t scale what you don’t measure.

  • Too many brands don’t know their true landed costs.
  • Without this, PPC budgets, international expansion, and margin protection are blind guesses.
  • Forceget is solving this with Stockchamp, a SaaS tool launching this year that delivers a 100% accurate landed cost and profit calculator, integrated across Amazon, Walmart, Shopify, and TikTok.
Smart Play: Get granular with your costs now. It’s the only way to future-proof margins in a world of shrinking profits.

Global Growth: Don’t Stay Small

Looking ahead, Burak believes the winners will be those who expand globally, diversify channels, and stop relying on Amazon alone:

  • Amazon is rolling out tools to support cross-border selling—Canada, UK, EU, Australia, and Japan are easier than ever.
  • Sellers who stay “Amazon-only” face existential risk from suspensions, reviews, or policy shifts.
  • Going global builds brand equity and attracts wholesale and retail partnerships.
Big Takeaway: Small brands get eaten. Build for scale, expand internationally, and use logistics as leverage—not a liability.

🎁 Community Exclusive: Logistics Perks from Forceget

Burak and Forceget are giving back to The eCom Growth Show listeners with a special bonus package:

  1. Free 1 Month of Warehouse Storage in Forceget’s network (a cost-saving alternative to Amazon AWD).
  2. $500 Shipment Credit applied directly to your next freight booking
📲 Claim your logistics advantage here: Forceget

Connect with Burak

Final Thoughts

Logistics isn’t just about moving boxes—it’s about protecting margins, unlocking global sales, and ensuring you don’t wake up one morning to find your business on pause. As Burak puts it, “cash flow can make you king or bankrupt you overnight”—and the only way to stay on top is through visibility, accurate cost tracking, and multi-channel readiness.

Stay tuned for more episodes of The eCom Growth Show, where strategy meets execution and today’s sellers learn how to thrive in tomorrow’s eCommerce landscape.