Episode Number:

12

February 17, 2025

About Other Planet Studio: Where Creativity Meets Conversion

Founded in 2008, Other Planet Studio isn’t your typical agency; Eli prefers to call it a “studio,” emphasizing their dedicated team of 10 employees focused on delivering high-quality creative work, primarily for Amazon sellers. Unlike agencies that often rely heavily on freelancers, Other Planet Studio keeps its expertise in-house, ensuring a cohesive and consistent approach to every project.

Their specialty lies in working with Amazon brands that already have some presence, providing a “makeover” that focuses on visual communication. Their average conversion rate increase sits at an impressive 29%, a testament to their data-driven and brand-centric approach.

The results speak for themselves: Eli states that their clients typically experience a 15% to 200% increase in conversion rates almost immediately after implementing their visually enhanced listings.

What sets Other Planet Studio apart is their ability to seamlessly integrate branding into advertising. They don’t just create visually appealing content; they craft a cohesive brand narrative that resonates with the target audience, building trust and ultimately driving sales. They focus solely on the creative side, leaving PPC and other management aspects to their clients or other specialized partners.

Key Insights: Decoding Branding for E-commerce Success

Danan and Eli dug deep into the often-misunderstood world of branding, especially within the context of the competitive Amazon marketplace. Here are some key insights that e-commerce sellers simply can’t afford to ignore:

  • Branding vs. Advertising: Knowing the Difference: Eli clarified that advertising is simply communicating your offer to potential buyers, aiming to attract attention. On Amazon, where shoppers are actively looking, advertising is crucial. However, branding is the “why” behind the purchase. 
"If advertising is like asking a girl to a date, then branding is the reason why she says yes."
  • Branding is About Connections: Forget the notion that branding is just a logo or a pretty design. Eli emphasizes that branding is about creating ties and connections between your business and positive emotions or outcomes for your target audience. This can be achieved through various tools like colors, fonts, imagery, and even the tone of your customer service.
"Branding is connections. Branding is ties."
  • Leveraging Big Brand Strategies on a Smaller Budget: Amazon sellers don’t have the million-dollar budgets of Coca-Cola or Apple. Eli suggests a strategic approach: look at successful big brands within your niche (outside of Amazon) and understand the underlying principles of their branding. Then, adapt these principles to your brand without directly copying, injecting your unique personality. This “second-level connection” can make your brand stand out significantly on Amazon.
"We are building the second level connections. We are taking all the solutions that big brands already paid tons of money for that. And we take this and we apply those rules."
  • The Power of Visuals on Amazon: Unlike platforms where audio jingles might reign supreme, Amazon is a highly visual marketplace. Therefore, investing in high-quality, brand-aligned images and videos is paramount. This is where Other Planet Studio shines, transforming listings into visually compelling experiences.
  • The Three Rs of a Good Logo: Eli shared a crucial “three Rs” rule for evaluating a logo: Readable, Rememberable, and Related. While not every iconic logo hits all three perfectly, aiming for at least two out of three is a solid foundation for a recognizable and effective logo.
  • Beyond the Basics: Essential Logo Considerations: Eli went beyond the simple definition of a logo, highlighting five less obvious but vital aspects:
  1. Logo Type: Consider whether a text-based logo (logotype), an icon, or a combination best suits your brand and recognition goals.
  2. Emotion: Your logo should evoke the desired feeling associated with your brand. Is it playful, sophisticated, trustworthy, or energetic? “Every logo has its emotion.”
  3. Color: Choose a color palette strategically. Big brands often stick to a core color. Tools like color.adobe.com can help you find complementary and effective color combinations. “Big brands, they usually choose a color and stick to it.”
  4. Font: Select fonts that align with your brand’s personality and are readable. Resources like fonts.adobe.com offer a vast library to explore.
  5. Case: Even the use of uppercase, lowercase, or title case in your logo can convey subtle messages about your brand’s approachability and style. “Lower case is a little bit more approachable and then the capital case is more like the old style.”
  • Evaluating Designer Work: What to Look For: Eli provided invaluable advice on ensuring your designer delivers quality work:
  1. Mockups are a Must: A professional designer should present your logo in real-world mockups (packaging, products, etc.), not just on a blank background. “If you see your designer showing your logo on a blank color… I would fire this designer right away because logos do not live on blank pages. Logos live on your packaging, on your stationery, on your products.”
  2. Check for Uniqueness: Use Google Images or AI tools to see if your logo or its elements are generic stock designs used by numerous other brands. “Check your logo on Google images or put it into AI and ask them if they can find other logos that look just like that… you might have a problem, you might even have a trademark issue.”
  3. Demand Vector Files: For scalability and professional printing, you absolutely need vector files (.ai, .eps). Raster files (.jpeg, .png) are supplementary.
  4. Request Open Files: For future edits, always ask for the original, editable files (e.g., Adobe Illustrator files). “You absolutely have to make sure that the designer delivered all these vector files and if you’re going for packaging and whatever you need to request that they deliver the open files for you.”

The Services and Software Discussed:

  • Other Planet Studio: Offers a comprehensive suite of creative services for Amazon sellers, including product photography, videography, graphic design, branding, and industrial design.
  • Ecom Triage: (Sponsor of the podcast) Provides solutions and support for e-commerce businesses.
  • PickFu: A service mentioned by Eli that allows you to get feedback on your images from real consumers.
  • color.adobe.com: A free (with a free Adobe account) tool for exploring and creating color palettes.
  • fonts.adobe.com: A resource for discovering and researching various fonts (may require a paid subscription for full access).
  • behance.net & dribbble.com: Online communities showcasing high-quality design work for inspiration.

Conclusion: Branding is Your E-commerce Advantage

In a crowded marketplace like Amazon, simply having a good product isn’t enough. Strong branding is the key differentiator that builds trust, fosters recognition, and ultimately drives conversions. Eli Gitelman’s insights provide a clear roadmap for e-commerce sellers to move beyond basic advertising and strategically cultivate a brand that resonates with their target audience. By understanding the fundamentals of branding and paying attention to crucial visual details, you can elevate your listings and unlock significant growth potential.

How to Contact the Guest:

Want to learn more about how Other Planet Studio can transform your Amazon brand? You can connect with Eli and his team through their website:

Special Offer for eCom Growth Show Listeners: Eli and Other Planet Studio are offering a free Amazon Listing Audit! Get personalized feedback on your listing’s strengths and areas for improvement. Visit:

You can also inquire about a free logo or branding audit by contacting them through their website.

Don’t miss out on the opportunity to elevate your e-commerce game with the power of strategic branding. Tune in to the next episode of The eCom Growth Show for more actionable insights!