Episode Number:

15

March 10, 2025

About DAM Law

DAM Law is the legal firm founded by David Miller, dedicated to serving the unique needs of e-commerce sellers, particularly those on the Amazon platform. Understanding that approximately half of all purchases on Amazon come from third-party sellers, DAM Law focuses on providing specialized legal assistance to these businesses.

The firm’s expertise spans a wide array of critical areas for Amazon sellers. On the compliance side, they assist with the often-nightmarish scenarios of account suspensions. They also navigate intellectual property disputes, representing clients in enforcing their IP rights and defending against accusations of infringement. Furthermore, DAM Law helps sellers understand and utilize Amazon’s various programs, such as the APEX program for patent disputes.

A significant part of their work involves helping sellers recover funds withheld by Amazon, often a major concern during account suspensions. Recognizing the limitations imposed by Amazon’s terms of service, which often require sellers to pursue arbitration rather than lawsuits, DAM Law also represents clients in these arbitration proceedings. Their comprehensive understanding of the Amazon ecosystem allows them to provide targeted and effective legal solutions for e-commerce businesses.

Key Insights from Our Conversation

My discussion with David was packed with actionable insights for Amazon sellers. Here are some key takeaways:

Navigating Amazon Suspensions

  • Education is Key: Don’t underestimate Amazon and its policies. Stay informed about what is and isn’t allowed and learn from the experiences of other sellers.
  • Authenticity Matters: For resellers, understanding the supply chain and Amazon’s requirements for invoices is crucial. Ensure your suppliers are legitimate and that your invoices meet Amazon’s standards (e.g., recent, reflecting quantities sold).
  • Be Careful What You Say: When appealing suspensions, be truthful and avoid emotional narratives. Amazon focuses on facts and policy adherence. Understand that anything you provide can be used against you later, especially in arbitration.
  • Dispute, Don’t Just Explain: Amazon’s approach has shifted. While a plan of action (root cause, corrective action, preventative measures) is still sometimes needed, Amazon increasingly wants sellers to dispute the issue with evidence, not just explain what went wrong.
  • Black Hat Tactics are Risky: Avoid engaging in unethical tactics, such as baseless complaints against competitors. Amazon takes such actions seriously and can lead to severe consequences.
  • Persistence (with Caution): While persistence is important, especially with listing issues, understand when to pivot if a resolution seems impossible. For account suspensions, the stakes are much higher.
  • Amazon’s Inconsistencies: Recognize that Amazon can be inconsistent in its enforcement. What one seller gets away with, another might not. Focus on your own compliance rather than comparing yourself to others.

Dealing with Amazon Withholding Money

  • Initial Steps: If your account is suspended and funds are withheld, first contact Amazon Disbursements or the funds appeal team. Be prepared for a potential 90-day waiting period.
  • Escalate if Necessary: If your funds appeal is denied, consider having a legal letter sent to Amazon’s outside counsel. This can sometimes lead to a resolution before formal arbitration.
  • Arbitration as a Last Resort: If other avenues fail, arbitration is the required next step for disputes over withheld funds. Understand that arbitration against Amazon is different from mediation and is more adversarial.
  • Arbitration Focus: While account reinstatement is unlikely through arbitration alone (due to Amazon’s at-will agreement), it can be a viable route for recovering legitimately earned funds, especially if the issue causing the hold is isolated to a specific product.

Handling IP Complaints

  • Respond Methodically: When you receive an IP complaint, review it carefully. If it’s a counterfeit claim and you have proof of authenticity (e.g., authorized distributor invoices), you can draft a rights owner letter asserting the baseless nature of the complaint and potential legal repercussions for the filer.
  • Seek Retraction: The primary goal in baseless IP complaints should be to obtain a retraction and have your listing reinstated quickly.
  • Potential Damages: If a baseless IP complaint causes significant financial loss, you may have grounds to pursue legal action for damages against the filer, though this can be time-consuming and costly.
  • Enforcing Your IP: To protect your own intellectual property, start by registering your trademarks. Once registered, you can enroll in Amazon’s Brand Registry and begin enforcing your rights.
  • Cease and Desist First: When enforcing your IP, the professional approach is to send cease and desist letters before directly filing complaints with Amazon.  
  • Reseller Rights: Understand the “first sale doctrine,” which generally allows resellers to sell legitimate, unaltered products they’ve purchased from authorized distributors. Simply being unauthorized by the brand isn’t necessarily an infringement.

The Services and Software Discussed

While no specific software was discussed, David’s firm, DAM Law, provides a range of legal services tailored to e-commerce sellers, including:

  • Assistance with listing and account suspensions
  • Representation in intellectual property disputes (enforcement and defense)
  • Guidance on brand protection strategies
  • Recovery of funds withheld by Amazon
  • Representation in arbitration proceedings
  • General business law advice for e-commerce businesses (contract drafting, negotiations, etc.)

Conclusion: Your Legal Lifeline in the E-commerce Ecosystem

Navigating the complexities of selling on platforms like Amazon can feel like traversing a minefield. Having an experienced legal partner like David Miller and DAM Law can be an invaluable asset, providing the expertise needed to protect your business, resolve disputes, and ensure compliance. This conversation shed light on critical areas that every e-commerce seller needs to be aware of, emphasizing the importance of education, careful action, and knowing when to seek professional legal help.

How to Contact David Miller

If you’re facing legal challenges on Amazon or want to proactively protect your e-commerce business, you can connect with David Miller and his team on his website:

Don’t wait until a crisis hits. Understanding your rights and having a trusted legal resource in the e-commerce space can make all the difference in your long-term success.