In this episode of The eCom Growth Show, Danan Coleman interviews Kusha Karvandi, founder of Kazam, an AI-powered PPC management tool. Kusha shares how Kazam simplifies Amazon ads, improves profitability, and empowers sellers with automated, data-driven PPC campaigns.
Meet Kusha: Seller-Turned-Innovator
Kusha Karvandi is a veteran Amazon seller with nearly a decade of experience in eCommerce. Having successfully exited three brands and working on a fourth, Kusha created Kazam to address the challenges sellers face in managing profitable PPC campaigns.
Why Kazam Was Created:
- Built by Sellers, for Sellers: Designed to solve the PPC challenges Kuscha encountered firsthand.
- Affordable Automation: Replaces the need for expensive media buyers or PPC agencies.
- AI-Powered Simplicity: Offers beginners and advanced sellers an easy-to-use PPC management solution with powerful customization options.
The PPC Problem: Rising Costs and Complexity
Key Challenges for Amazon Sellers:
- Manual PPC Management: Time-consuming and overwhelming for sellers focused on scaling their business.
- Rising Costs: Increased competition and Amazon fees eat into profitability.
- Lack of Optimization: Many sellers end up overpaying for keywords or running inefficient campaigns.
The Kazam Solution:
Kazam leverages AI to optimize campaigns automatically, cutting down wasted ad spend while boosting profitability.
Key Insight: “As sellers, we’re feeling the squeeze of Amazon fees. Kazam optimizes your PPC to ensure you’re not paying Amazon twice for the same placement.”
How Kazam Works: Simplified PPC Management
Kazam is designed to be dead simple for beginners while offering advanced tools for seasoned sellers. Here’s how it works:
1. Quick Launch for New Campaigns
- Sellers simply select a SKU, set basic parameters (daily budget, bid range, and target ACOS/ROAS), and let Kazam do the rest.
- No Keyword Research Needed: Kazam’s AI generates and optimizes campaigns automatically.
2. Optimize Existing Campaigns
- Kazam allows sellers to migrate their existing campaigns into the platform for hands-off optimization.
3. Smart Bid Adjustments
- Kazam integrates your organic rankings into bid decisions.
- As your product ranks higher on page one, Kazam automatically reduces bids to prevent overpaying for keywords.
4. AI Assistant for PPC Management
- Kazam’s built-in AI assistant acts like a virtual media buyer, capable of:
- Analyzing campaign performance.
- Adjusting budgets, bids, and keywords.
- Providing real-time insights and optimization recommendations.
Key Quote: “It’s like having a PPC manager for $200 a month—affordable, automated, and easy to use.”
PPC Strategies for Sellers: Kusha’s Insights
Kuscha shares his approach to launching and managing PPC campaigns for both new and existing products:
Start with Sponsored Products
- Focus on Sponsored Products first—they convert best due to strong buyer intent.
- Avoid spreading your budget too thin; prioritize Amazon PPC over external platforms for maximum ROI.
Leverage External Traffic
- Once you scale, diversify traffic sources by incorporating:
- Google Ads: Complement PPC efforts with off-Amazon intent-driven traffic.
- TikTok Ads: Utilize TikTok influencers and Spark Ads to drive traffic to Amazon product pages.
Optimize for Relevance and Rankings
- Kazam uses AI to align campaigns with Amazon’s semantic SEO strategy, ensuring your ads match buyer intent.
- By boosting campaigns strategically, Kazam improves organic search rankings while reducing wasted spend.
Pro Tip: During product launches, allocate a higher budget to PPC and external traffic to capitalize on Amazon’s honeymoon period.
Advanced Features for Power Sellers
While Kazam simplifies PPC for beginners, it also offers advanced tools for experienced sellers:
- Custom Bid Parameters: Fine-tune optimization with controls over bid adjustments, keyword boosts, and frequency settings.
- Search Term Expansion: Automatically identify and migrate top-performing search terms into new campaigns.
- Dayparting and Seasonality: Adjust bids and budgets based on peak conversion times or seasonal trends.
Example: For Q4, sellers can pre-set budget increases to capture higher traffic and maximize sales.
Why Kazam Stands Out: Key Benefits
1. Affordable Automation
- Kazam replaces the need for expensive PPC managers or agencies.
- Plans start at $200/month, offering full AI-powered PPC optimization.
2. Easy-to-Use Interface
- Designed for beginners: Simple setup and intuitive dashboards.
- Powerful controls for advanced sellers who want more customization.
3. Focus on Profitability
- Kazam integrates organic rankings into PPC decisions to prevent wasted ad spend.
- Tools like negative keyword matching and bid guards ensure campaigns stay efficient.
4. AI Assistant for Hands-Free Management
- Get real-time campaign insights and adjustments by simply asking Kazam’s AI assistant.
Key Quote: “If you’re spending $1,000 a month on ads, you need Kazam. It’s like hiring a PPC expert for a fraction of the cost.”
Final Takeaway: Smarter Ads, Bigger Profits
Kazam is revolutionizing Amazon PPC management with its AI-driven simplicity and affordability. Whether you’re a new seller launching your first product or an experienced seller scaling your brand, Kazam provides the tools to:
- Optimize ad spend.
- Boost organic rankings.
- Increase profitability—all with minimal effort.
How to Get Started With Kazam
- Visit GoKazam.com to start your 7-day free trial.
- Exclusive Offer: Mention The eCom Growth Show when you sign up and email [email protected] to get an extended 14-day trial.
Final Thoughts
Kusha Karvandi’s Kazam is designed to make PPC management accessible, efficient, and profitable for all Amazon sellers. With AI-powered automation and seller-friendly pricing, Kazam is the solution for smarter, easier ad management.
Stay tuned to The eCom Growth Show for more expert insights from leaders like Kuscha who are helping eCommerce brands thrive.