Episode Number:

36

August 4, 2025

In this episode, Danan interviews Jerry Vida, COO of Triton Distribution and Co-Founder of Peak ROAS, to uncover what it truly takes to scale profitably on Amazon. Jerry brings a rocket scientist’s precision to the ecommerce world, sharing real numbers, proven systems, and bold offers that defy the industry norm.

Meet Jerry: The Engineer-Turned-eCom Architect

Jerry Vida has been in the eCommerce trenches since 2008, evolving from systems admin to 8-figure brand builder. With a formal background in systems administration and robotics, Jerry applies engineering logic to business growth. Today, he leads brand strategy at Triton Distribution and heads up PPC operations at Peak ROAS, an Amazon Brand Accelerator focused on scalable profitability.

Amazon as a Customer Acquisition Engine

Instead of viewing Amazon as just a sales channel, Jerry reframes it as a customer acquisition platform:

  • Includes product inserts with QR codes offering lifetime warranties or free gifts.
  • Funnels customers into Shopify-powered Clavio flows for cross-sells and subscriptions.
  • Emphasizes long-term LTV and brand ecosystem growth beyond the initial sale.
Smart Move: Think beyond the transaction. Build lifetime relationships from first click to cross-sell.

Bold Guarantees That Actually Work

To earn trust and stand out, Jerry implemented radical policies:

  • Lifetime satisfaction guarantees on skincare devices, often honored years later.
  • No-questions-asked refunds or replacements.
  • Surprisingly low abuse rates, proving trust begets loyalty.
Key Insight: Risk reversal builds conversion. Shoppers buy confidently when brands absorb the risk.

Peak ROAS: Built by Sellers, For Sellers

Peak ROAS was born out of frustration with agencies that couldn’t match Jerry’s standards:

  • Developed proprietary internal AI agents for listings and PPC workflows.
  • Built SOPs for every aspect of operations—from creative to campaign structure.
  • Focuses on seller-to-seller consulting, not cookie-cutter account management.
What Sets Them Apart: Every client starts with a profitability-first audit. If they can't 2x your ROI in 90 days, they refund your fees.

Profit First: The Anti-Scale Strategy

While others chase top-line revenue, Jerry’s team zooms in on profitability:

  • Case study: Grew a brand from $7M to $10M but lost $300K in profit.
  • Lesson: More sales doesn’t mean more profit.
  • Solution: Operate at the point of diminishing return per ASIN.
Pro Tip: Always optimize toward bankable profit, not vanity revenue metrics.

AI Agents Built for Amazon, Not Hype

Jerry has engineered internal AI tools that:

  • Analyze listings and search term performance to generate optimized content.
  • Identify intent-based keyword groupings aligned with Cosmo and Rufus.
  • Suggest ad structures and negative keywording based on conversion data.
Real Benefit: What took a day of manual work now takes 15 minutes—with better results.

Creative, Not Just Technical

While Jerry loves the data, he’s equally excited about AI’s creative potential:

  • AI-generated image and copy tools are reaching human-quality outputs.
  • Custom agents are now capable of defining brand tone and rewriting listings.
Big Picture: AI won’t replace smart marketers, but it will replace inefficiency.

Operational Playbooks that Actually Scale

Jerry’s background in engineering fuels his obsession with process:

  • Every function has a documented SOP—no guesswork.
  • New hires can follow step-by-step guides to execute high-impact tasks.
  • Systems thinking reduces errors, training time, and chaos.
Core Principle: Scale happens through systems, not hustle.

Final Word: Profit Is the KPI That Matters

Peak ROAS doesn’t just manage PPC—they partner with clients to manage outcomes:

  • ASIN-by-ASIN profitability audits.
  • Adjust pricing, promos, and campaigns to find the sweet spot of return.
  • Proven frameworks to reduce wasted ad spend without killing sales.
Takeaway: If your agency isn’t talking about profit, you’re talking to the wrong agency.

Connect with Jerry Vida:

Final Thoughts

Jerry Vida isn’t here to win the loudest; he’s here to win the smartest. His approach blends rocket science logic with human-centered strategy to help brands thrive on Amazon—and beyond.

Whether you’re running an eight-figure brand or just starting your journey, the core principle remains the same: Profit isn’t a result of doing more. It’s the result of doing the right things, the right way.

Stay tuned for more episodes of The eCom Growth Show—where strategy meets execution and smart sellers scale with purpose.