Episode Number:

34

July 21, 2025

In this episode of The eCom Growth Show, Danan Coleman talks with Arkady Gurevich, founder of Flowin.ai and former CTO of Elevate Brands. Arkady shares how artificial intelligence is not only reshaping how sellers interact with customers but also revolutionizing the backend of Amazon operations. If you’ve ever dreamed of running your brand like an autopilot cockpit, this episode is for you.

Meet Arkady: The Back Office Automation Builder

Arkady Gurevich has deep roots in eCommerce, starting in China before becoming the CTO of Elevate Brands, a major Amazon aggregator. His direct exposure to the operational chaos of managing large Amazon portfolios inspired him to build Flowin.ai—a next-gen tool designed to automate the backend of Amazon brand management. Today, Flowin is focused on AI-driven keyword discovery, listing optimization, compliance, and catalog automation.

The Two-Sided Impact of AI on Ecommerce

Arkady breaks down the influence of AI into two main domains: consumer-facing experiences and backend operations.

  • Chatbots, personalization, and support tools are transforming the shopper journey.
  • But the biggest opportunity is on the backend: automating manual, repetitive brand management tasks.
  • The shift is from dashboards (data) to copilots (decision-making).
Strategic Lens: The future of AI in eCommerce isn’t just about insights—it’s about automated, intelligent action.

From Batch Processes to Real-Time Optimization

Sellers often wait for “big moments” like Prime Day to optimize listings or shift ad strategies. Arkady challenges that model.

  • AI allows brands to move from batch processing to real-time updates.
  • Continuous optimization beats periodic check-ins.
  • Act on micro-signals the moment they arise instead of waiting for a quarterly review.
Operational Tip: Don’t wait for next month’s SOP meeting. If you can fix it today, automate it today.

General AI vs Specialized Tools: Why Flowin.ai Wins for Amazon

While general LLMs like ChatGPT or Claude are versatile, they require complex prompting, data sourcing, and SOP updates. Flowin.ai offers a streamlined alternative.

  • Flowin handles compliance, keyword mapping, hallucination filtering, and direct uploads to Seller Central.
  • Built-in agents manage entire tasks end-to-end.
  • Deep integrations with Amazon APIs and third-party data brokers eliminate manual effort.
Key Differentiator: General AI gives you power; specialized AI gives you results.

What to Automate (and What to Leave to Humans)

Arkady introduces a useful framework for deciding which tasks are AI-ready:

  • High repeatability + High certainty: Fully automate (e.g. compliance reviews).
  • High repeatability + Medium certainty: AI drafts, human approves (e.g. listing optimization).
  • Low repeatability + High uncertainty: Human-driven, AI-assisted (e.g. product selection, influencer deals).
Judgment Call: Use AI where confidence and clarity are high. Use humans where nuance matters.

AI as a Force Multiplier for Scale

Flowin doesn’t just make small sellers more efficient—it also scales capacity for large brands.

  • Novice sellers get expert-level listing optimization in one click.
  • Larger brands reduce dependency on human teams for bulk updates.
  • Agencies can execute on hundreds of SKUs without growing headcount.
Level-Up Insight: AI closes the capability gap for new sellers and the capacity gap for established ones.

Strategy Shift: SOPs Are Just the Beginning

Arkady advises sellers to continually review and update SOPs as AI capabilities evolve.

  • Don’t just build SOPs—build systems that evolve with automation.
  • Every repeatable task should be a candidate for hand-off.
  • Redeploy saved time into strategic planning and revenue-generating tasks.
Growth Cycle: Automate, reinvest time, scale. Repeat.

Ready to Automate Smarter?

  • Visit: flowin.ai
  • Use code: DANAN for a discount on your first purchase
  • Try it free for 2 weeks (includes enough credits to test the full platform)
  • Connect with Arkady Gurevich on LinkedIn

Final Thoughts

Arkady leaves sellers with this message: AI isn’t here to replace brand managers—it’s here to free them. Instead of spending your days manually adjusting listings or running compliance audits, AI lets you supervise, strategize, and build a stronger business.

Running an Amazon business no longer has to mean endless SOPs, team bottlenecks, or manual grunt work. With tools like Flowin.ai, the cockpit is ready—now it’s your turn to fly.

Another great episode down—follow The eCom Growth Show for more tools, tactics, and transformations from the brightest minds in eCommerce.