Episode Number:

32

July 7, 2025

In this episode of The eCom Growth Show, Danan Coleman welcomes Jay Lagarde, the founder and creator of eComEngine. Jay has been in the Amazon space longer than most—first as a seller and then as a pioneer in software for sellers. This conversation dives into why sellers must prioritize profitability, the common blind spots that erode margin, and how to build lasting habits for operational success.

Meet Jay: The Profit Engine Architect

Jay Lagarde is the founder of eComEngine, a leading Amazon seller software platform used by thousands of brands worldwide. Originally a seller himself, Jay transitioned into software development to solve the complex, unaddressed needs of Amazon entrepreneurs. His tools—like FeedbackFive and SellerPulse—are engineered with one purpose: helping sellers operate more profitably and sustainably.

From Garage Parts to SaaS: The Origin of eComEngine

Jay’s journey began with helping sellers solve real problems—like shipping hundreds of orders manually—before SaaS was even a thing. His early exposure to seller frustrations led to the creation of tools that automated routine tasks and gave sellers their time back.

Insight: Real innovation comes from listening to pain points and solving for them at scale.

Why Sellers Default to Revenue Over Profit

Jay breaks down the psychology behind why so many Amazon sellers chase revenue milestones while ignoring profitability:

  • Revenue is exciting; it’s a “gateway drug” to validation.
  • Profit tracking requires discipline and focus on unsexy details.
  • Many sellers assume what’s working will keep working—and that’s risky.
Key Takeaway: Profit isn’t a bonus—it’s the metric that determines whether your business can survive and thrive.

Identifying Blind Spots in Margin Erosion

Jay highlights the most common causes of unseen margin loss:

  • Amazon mislabeling your product size, triggering higher FBA fees.
  • Poor packaging increasing return rates.
  • Catalog or listing data issues that slowly degrade conversions.
Profit Tip: There are two killers of margin—"the haymaker" and "death by a thousand cuts." Smart sellers detect both early.

Making Profit a Habit, Not an Occasion

Jay introduces the concept of the “Profit Habit”—a repeatable, systematic way of running an Amazon business:

  • Build routines around daily, weekly, and monthly checks.
  • Structure tasks so team members can handle them without you.
  • Treat each SKU as a mini profit engine, always tuning and optimizing.
Operational Insight: Consistent discipline is more valuable than occasional genius.

How SellerPulse Helps Reinforce the Profit Habit

Jay shares how eComEngine’s newest tool, SellerPulse, is designed to support sellers with profit-first monitoring:

  • Visual dashboard showing SKU-level performance, returns, and tacos.
  • Benchmarks against industry norms to spot anomalies.
  • Real-time alerts for when your profit engine needs tuning.
Efficiency Signal: The right tools don’t just track data—they prioritize action.

Make Profit a Core Discipline

Want to explore how EcomEngine and SellerPulse can help turn your profit into a habit?

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Final Thoughts

Jay reminds us that Amazon is a goldmine—but only for those who treat it like a real business. Profit must be engineered into your operations, not left to chance.

If you build systems, habits, and tools around margin protection, you’ll have the freedom and sustainability most sellers only dream about. It’s not about more hustle. It’s about smarter systems.

Join us next time on The eCom Growth Show for more real-world strategies that keep your business profitable, scalable, and built to last.