{"id":1704,"date":"2024-09-23T15:02:47","date_gmt":"2024-09-23T15:02:47","guid":{"rendered":"https:\/\/ecomgrowth.show\/?post_type=podcasts&#038;p=1704"},"modified":"2024-12-17T03:31:25","modified_gmt":"2024-12-17T03:31:25","slug":"unlocking-secret-to-driving-qualified-traffic-to-your-product-pages","status":"publish","type":"podcasts","link":"https:\/\/ecomgrowth.show\/unlocking-secret-to-driving-qualified-traffic-to-your-product-pages\/","title":{"rendered":"Unlocking Lauren Petrullo\u2019s Secret to Driving Qualified Traffic to Your Product Pages"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Episode 4: How to Drive Traffic to Your Amazon and Shopify Listings Through External Marketing\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/wK_RyRpHBFE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Welcome to this new episode of <em>The eCom Growth Show<\/em>. We have with us, <strong>Lauren Petrullo<\/strong>, a <strong>marketing expert <\/strong>and the <strong>Founder and CMO of MongooseMedia<\/strong>. She is an expert at external marketing and acquiring identities before they even reach your ecommerce carts.<\/p>\n\n\n\n<p>While Amazon has a huge footfall of consumers, Shopify and other ecommerce store owners often struggle to bring traffic to their stores and product pages. Today, we\u2019ll help you solve this. Lauren\u2019s proven marketing strategies will benefit Amazon sellers too.<\/p>\n\n\n\n<p>Let\u2019s dive in!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lauren\u2019s Most Favorite Channels to Drive Traffic to Your Ecommerce Stores<\/h2>\n\n\n\n<p>There are multiple channels you can use to drive traffic to your store. Here are the ones Lauren recommends:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Paid media &#8211; Facebook Ads, Google Ads, TikTok Ads, Snapchat Ads, Pinterest Ads (<strong>cheaper CPM than other social media paid ads<\/strong>)<\/li>\n\n\n\n<li>Organic social media &#8211; Facebook and Instagram posts, Reels, Stories, and Pinterest<\/li>\n\n\n\n<li>Organic search engine optimization (SEO) for Bing (<strong>don\u2019t neglect it<\/strong>) and Google<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">How to Dock Block Trash Leads From Getting into Your CRM<\/h2>\n\n\n\n<p>While most businesses believe in generating as many leads as they can and nurturing them till the end to make some money, Lauren has a different, stricter take on lead filtering. She believes that leads need to earn a spot in their CRM even before they get in.<\/p>\n\n\n\n<p>That\u2019s because we spend more money based on how many emails we send or the number of CRM contacts we have in our ecosystem with most CRM tools. Then, we pay heavily to our sales teams too.<\/p>\n\n\n\n<p>So, anyone who\u2019s going to get discounts on our products or access to our brand and marketing resources needs to<strong> earn a spot \u2014 by qualifying as a worthy lead<\/strong>.<\/p>\n\n\n\n<p>To dock block trash leads and only get the best of leads for your Amazon product pages or ecommerce stores, Lauren recommends that you use <strong>Meta lead ads with instant forms<\/strong>. These forms help you get to know the identity of your prospects.<\/p>\n\n\n\n<p>You can ask people 15 questions and then filter leads based on each answer they give. This feature helps you stop prospects from moving on to the next question and completing the form if they don\u2019t meet your ideal customer profile (ICP) at any point. It ensures you don\u2019t waste your and anyone else\u2019s time.<\/p>\n\n\n\n<p>To the ones who complete the form and have <strong>earned a spot as your ideal customers<\/strong>, you can then offer them a 10% discount, or so. So, you\u2019re not giving the discount to everyone, not letting everyone in.<\/p>\n\n\n<style>.kadence-column1704_110dde-d0 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column1704_110dde-d0 > .kt-inside-inner-col{box-shadow:0px 0px 5px 0px rgba(0, 0, 0, 0.32);}.kadence-column1704_110dde-d0 > .kt-inside-inner-col,.kadence-column1704_110dde-d0 > .kt-inside-inner-col:before{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kadence-column1704_110dde-d0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1704_110dde-d0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1704_110dde-d0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1704_110dde-d0 > .kt-inside-inner-col{background-color:var(--global-palette7, #EDF2F7);}.kadence-column1704_110dde-d0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1704_110dde-d0{position:relative;}.kadence-column1704_110dde-d0, .kt-inside-inner-col > .kadence-column1704_110dde-d0:not(.specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}@media all and (max-width: 1024px){.kadence-column1704_110dde-d0 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column1704_110dde-d0 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1704_110dde-d0\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1704_490831-67, .wp-block-kadence-advancedheading.kt-adv-heading1704_490831-67[data-kb-block=\"kb-adv-heading1704_490831-67\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1704_490831-67 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1704_490831-67[data-kb-block=\"kb-adv-heading1704_490831-67\"] mark.kt-highlight{font-style:normal;color:var(--global-palette3, #1A202C);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading1704_490831-67 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1704_490831-67\"><strong><mark class=\"kt-highlight\">Pro tip:<\/mark> <\/strong>Don\u2019t ever dare to run Meta Ads from your phone. Always use the Meta Ads Manager on your laptop or desktop. Because if you\u2019re Boosting posts through Apple apps, you\u2019re paying 30% more than what you should.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Listen to the full episode to learn:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to use Pinterest for product research and discovery, and <strong>identifying trends about eight weeks earlier <\/strong>than others do<\/li>\n\n\n\n<li>Why you shouldn\u2019t miss out on optimizing your content for Bing organic searches and also invest in Bing paid advertising<\/li>\n\n\n\n<li>What trends are working in driving traffic that actually helps you sell a product<\/li>\n\n\n\n<li>How to expand your Amazon business internationally<\/li>\n<\/ul>\n\n\n\n<p>Stay tuned to the Ecom Growth Podcast for interesting conversations and insights from ecommerce and marketing experts and the leading Amazon sellers from around the world.<\/p>\n\n\n\n<p>Want to optimize your Amazon listings for higher sales? Book our <a href=\"https:\/\/tracefuse.ai\/\" target=\"_blank\" rel=\"noopener\">negative review removal service<\/a> to boost your ratings and sales!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to this new episode of The eCom Growth Show. We have with us, Lauren Petrullo, a marketing expert and the Founder and CMO of MongooseMedia. She is an expert at external marketing and acquiring identities before they even reach your ecommerce carts. While Amazon has a huge footfall of consumers, Shopify and other ecommerce&#8230;<\/p>\n","protected":false},"featured_media":1769,"template":"","meta":{"_acf_changed":true,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"class_list":["post-1704","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":["https:\/\/ecomgrowth.show\/wp-content\/uploads\/2024\/09\/unlocking-secret-to-driving-qualified-traffic-to-your-product-pages-1-1024x576.jpg",1024,576,true],"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/ecomgrowth.show\/wp-json\/wp\/v2\/podcasts\/1704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecomgrowth.show\/wp-json\/wp\/v2\/podcasts"}],"about":[{"href":"https:\/\/ecomgrowth.show\/wp-json\/wp\/v2\/types\/podcasts"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecomgrowth.show\/wp-json\/wp\/v2\/media\/1769"}],"wp:attachment":[{"href":"https:\/\/ecomgrowth.show\/wp-json\/wp\/v2\/media?parent=1704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}